CSAT Benchmarks for your industry

Ever have that sinking feeling after a bad customer service experience? where you just want to scream into the void (or maybe write a scathing online review)? Yeah, us too.

Ever have that sinking feeling after a bad customer service experience? where you just want to scream into the void (or maybe write a scathing online review)? Yeah, us too.

Customer Satisfaction

María Correa

Jun 26, 2024

Image Benchmarks for different industries
Image Benchmarks for different industries
Image Benchmarks for different industries

Businesses these days are all about keeping customers happy, and for good reason. Happy customers mean loyal customers, and loyal customers mean more business for you.

So, how do you know if your customers are leaving happy little smiles in their wake, or radiating frustration? That's where CSAT (Customer Satisfaction Score) comes in.

This article is your guide to unlocking the power of CSAT. We'll break down everything you need to know, from what it is to how to use it to make your customers do a happy smile.

Let's dive in!

What's the deal with CSAT?

CSAT stands for Customer Satisfaction Score. It's a metric that measures how satisfied a customer is with a specific interaction with your company. This could be anything from a customer service call to a product purchase.

CSAT surveys are typically short and sweet, often using a simple scale like 1-5 (very unsatisfied to very satisfied) or a smiley face rating system.

Here's why CSAT rocks:

  • Actionable feedback: CSAT scores provide immediate insight into customer sentiment, helping you identify areas for improvement.

  • Benchmarking: By comparing your CSAT scores to industry benchmarks, you can see how you stack up against the competition.

  • Improved customer experience: Focusing on CSAT helps you create a more positive customer journey, leading to increased loyalty and advocacy.

Cracking the CSAT code: How to read your score

While a high CSAT score is generally desirable, there's more to the story than just a number. Here's how to interpret your CSAT data:

  • Context is king: A CSAT score of 80 for a complex technical support interaction might be fantastic, while the same score for a simple product return might be cause for concern.

  • Trends matter: Track your CSAT scores over time to identify positive or negative trends. A dip in CSAT could indicate a recent service issue or product launch hiccup.

  • Segment your data: Don't treat all customers the same. Analyze CSAT scores by customer segment (e.g., new vs. returning customers) to identify specific areas for improvement.

Remember, CSAT is just one piece of the customer satisfaction puzzle. Consider using other metrics like Net Promoter Score (NPS) alongside CSAT to get a more holistic view.

Industry Insights: CSAT benchmarks by the numbers

Now comes the fun part: industry benchmarks! Here's a peek at average CSAT scores for some common industries:

  • B2B Software & SaaS: 78% (Think user-friendly interfaces and responsive support teams).

  • E-commerce: 80% (Seamless checkout experiences are key here).

  • Healthcare: 73-76% (Building trust and communication is essential).

  • Social Media: 71-72% (Keeping users engaged and managing negativity is crucial).

Important Note: These are just averages. A "good" CSAT score can vary depending on your specific industry and customer base.

Pro Tip: Conduct some competitive research to see how your CSAT scores measure up against your direct rivals.

Level up your CSAT game: Strategies for success

So you've analyzed your CSAT scores and identified areas for improvement. Here are some tips to boost your CSAT and keep those customers smiling:

  • Prioritize customer service: Empower your customer service team to resolve issues quickly and efficiently.

  • Gather feedback actively: Don't wait for customers to come to you. Use surveys and feedback forms to proactively gather insights.

  • Respond promptly: Address customer concerns quickly and professionally. Show customers you value their time and feedback.

  • Personalize the experience: Tailor your interactions to individual customers whenever possible.

  • Exceed expectations: Go the extra mile to delight customers. A little surprise can go a long way.

  • Invest in employee training: Equip your team with the skills and knowledge needed to deliver exceptional service.

Remember: A happy customer is a loyal customer. By focusing on CSAT and continuously striving to improve, you can build lasting customer relationships and fuel your business growth.

Bonus Tip: Leverage customer feedback to personalize your marketing messages and target the right audience with the right content.


By following these tips and staying on top of CSAT benchmarks, you can turn satisfied customers into brand advocates who'll rave about your business to everyone they know. Now is your turn, go forth and conquer the world of customer satisfaction!

This kind of word-of-mouth marketing is invaluable and can significantly contribute to the growth of your business. So, it's now your turn to take up and make every customer interaction count and watch as your business reaches new heights. For this, you can always use Told to create customize surveys in your app, website or with a custom link. This tool helps you save time and stay focused on your customer satisfaction objectives.

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Copyright 2024 Told, All Rights Reserved

Copyright 2024 Told, All Rights Reserved