In-App Feedback: Why and How to Collect It + Benefits and Examples

First things first, feedback is necessary when we talk about any product or sevice, digital or not. Feedback is the voice of any user trying to express a feeling or experience with you. So saying this, we know that feedback plus data it’s a neccesary strategy in your product life circle. It’s more than a trend, it is crucial for your success.

Discussing trends, in-app feedback is emerging as a significant one. It provides real-time information about performance failures and adaptations, outperforming traditional link or email surveys. In-app feedback has the potential to take the place of the old methods of sending feedback surveys. Yep, that's right! Whether it's through emails or chatbots, in-app feedback can be a game-changer for plenty of online businesses!

Collecting feedback directly in your app makes life easier for your users! They won't have to go through any extra steps like clicking a link or starting a chat with customer support. However, it's also easy for you because you can collect data in real-time to act swiftly and make any necessary changes to improve the user experience. Now, isn't that sweet?

In-App Feedback vs. Traditional Methods

Traditionally, we've been collecting insights and understanding the needs of our users through emails or chatbots. However, a new approach is beginning to revolutionize the way we perceive user feedback: in-app surveys. This innovative concept involves integrating the feedback mechanism directly into the app or website that the user is interacting with. This crucial shift in methodology eliminates the need for users to take additional steps, such as clicking on a separate link or engaging with customer support, just to express their thoughts or concerns.

But why does this matter? Well, by simplifying the process and making it more accessible, we're not only making it easier for users to provide their feedback - we're also increasing the likelihood that they will actually do so. The user doesn't have to navigate away from the app or website, and they don't have to wait for a chatbot to respond. The opportunity to share their thoughts, suggestions, and even complaints is right there at their fingertips, integrated seamlessly into the user interface they're already familiar with. This streamlined, user-friendly approach is not just about making the feedback process more convenient - it's about fostering an open dialogue with your users, and creating a more engaging and satisfying user experience.

The Power of Pop-Up Surveys

One effective method of collecting in-app feedback is through pop-up surveys. These surveys are context-sensitive, appearing at moments when the feedback is most relevant. For example, after a user interacts with a new feature, a pop-up survey can immediately gather their thoughts on the experience. This timing is crucial as it captures the user's impressions and thoughts in the moment, leading to more accurate and actionable feedback.



Pop-up surveys have gained significant popularity as a method for gathering in-app feedback from users, and this is not without good reasons. Much like having a well-timed, highly engaging conversation with your users, these surveys provide an opportunity for businesses to communicate or ask directly to their user. They give them a voice, allowing them to express their thoughts, feelings, and experiences in a convenient and straightforward manner.

The most crucial advantage of these surveys is that they offer immediate insights, obtained in real time. This immediacy ensures that the feedback gathered is as relevant, accurate, and actionable as possible, leading to more effective decision-making. It allows you to respond swiftly to user needs, improving overall user satisfaction and loyalty.

Best Practices for In-App Feedback Collection

  1. Keep it Short and Simple: It's key to remember that users are more inclined to respond to surveys that are succinct and straightforward. This is because people often value their time and appreciate when tasks can be completed quickly and efficiently. Long and complicated surveys can potentially deter users from providing the valuable feedback you seek. They might feel overwhelmed by the amount of time and effort required, and therefore decide to skip the survey altogether. In contrast, simple and brief surveys are less intimidating and more inviting, increasing the likelihood of user participation and response.

  2. Timing is Key: It's crucial to understand that the timing of your request for feedback can have a substantial impact on the quality of the responses you receive. The most opportune time to solicit feedback is immediately after a user has interacted with a feature. By doing so, their interaction is still fresh in their mind, allowing them to provide immediate, relevant, and accurate insights. This immediacy not only increases the likelihood of receiving feedback but also ensures that the insights gathered are directly related to their most recent experiences, thereby improving the effectiveness of your feedback loop.

  3. Offer Incentives to Customers: A great strategy to encourage users to participate and provide their valuable feedback is to offer them certain incentives. These could be in the form of special discounts on their next purchases, or the opportunity to access exclusive premium features that are usually only available to top-tier members. By doing this, users would feel that their time and effort spent in providing feedback are duly recognized and rewarded, thus increasing their willingness to engage in future feedback sessions.

  4. Act on Feedback: The process of collecting feedback from users is just the first step in a two-parts approach. The second, and perhaps even more crucial step, is to take that feedback and actively implement changes based on the suggestions you've received. This not only helps to improve the overall user experience but also sends a clear message to your users that their input is both valued and important. This, in turn, encourages them to continue engaging with your product or service, fostering a sense of community and shared ownership, which can significantly contribute to the overall success of your business.

  5. Privacy Matters: It is of paramount importance to ensure that your methods for gathering feedback are developed with a high regard for user privacy. This means that any data collected should be handled in a manner that respects the individual's privacy rights and adheres strictly to data protection regulations. In today's digital age, data privacy is a vital concern for users, and as such, it should be approached with the necessary discretion and responsibility, ensuring that your data collection methods are transparent, secure, and within the boundaries of the law.



Conclusion: Embracing In-App Feedback for Enhanced User Experiences

In-app feedback isn't just about collecting data; it's about understanding the human experience behind each interaction with your app. This feedback can lead to enhanced user experiences, improved app performance, and ultimately, a stronger product-market fit.

Embracing this approach is essential for creating products that not only meet but exceed user expectations. By tuning into user feedback and responding with empathy and action, your product can evolve in ways that truly resonate with its users.

Maria Correa

She is a Project Manager for tech companies with hands-on experience in B2B SaaS products, particularly within early-stage startups or when constructing a product from scratch. She is passionate about Digital and User-centered products. Right now, she is helping Told in developing effective marketing strategies.