Products

Solutions

Customers

Security

Ressources

Pricing

Login

Try for free

Try for free

Product

Solutions

Boost customer loyalty

Engage and retain customers

Build a better product

Improve your product with feedback

Increase conversion

Turn visits into sales

Customers

Security

Ressources

Blog

Discover our latest articles & tips

Updates

New updates and improvements to Told

Documentation

Check out the technical documentation

Whitebook

Discover how Told can help you

Pricing

Request a demo

Try for free

Product

Solutions

Boost customer loyalty

Engage and retain customers

Build a better product

Improve your product with feedback

Increase conversion

Turn visits into sales

Customers

Security

Ressources

Blog

Discover our latest articles & tips

Updates

New updates and improvements to Told

Documentation

Check out the technical documentation

Whitebook

Discover how Told can help you

Pricing

Request a demo

The best Appcues alternative
for startups — Told

The best Appcues alternative
for startups — Told

Get powerful in-app surveys and product tours — without paying $300/mo for a plan that locks half the features behind a $879/mo upgrade.

Collect user feedback with in-app surveys and product tours, analyze insights in real time, and turn them into smarter product decisions — without code.

Try for free

Product tour
In-app survey
Long form survey
In-app survey mobile
E-mail survey
Product tour
In-app survey
Long form survey
In-app survey mobile
E-mail survey
Product tour
In-app survey
Long form survey
In-app survey mobile
E-mail survey

Same power.
15x cheaper.

Same power.
15x cheaper.

Same core features.
No hidden tiers.
No features locked behind
expensive upgrades.

Same core features.
No hidden tiers.
No features locked behind
expensive upgrades.

Logo Appcues

Appcues

Starts at $300/mo

Versus

Told

Starts at 59€/mo

The features that matter.
Without the ones that don't.

Told gives you product tours, in-app surveys, and long-form surveys in one simple tool — no enterprise analytics suite, no opaque pricing,

no year-long contract.

Product tour
In-app survey
Long form survey

Launch product tours in minutes — not after months of enterprise onboarding

Guide users step by step with interactive in-app tours. No engineering required, no dedicated ops team. Just build, publish, and watch adoption grow.

Unlimited surveys — no 250 response cap

Trigger contextual surveys at the right moment, on web and mobile. Unlike Hotjar, no monthly response limits — just actionable insights, instantly.

Beautiful surveys your users actually enjoy answering

Design engaging long-form surveys that feel native to your product. More responses, better insights — without signing a multi-year contract.

Your advantages with
told product tour

Told lets teams create product tours in minutes — no engineering needed, fully measurable and easy to scale.

No-code, fast to build

In-context personalization

Built-in analytics

Safe updates (no risk for the app)

Lower total cost

Cross-team friendly

Your advantages with
with told in-app surveys

Told lets teams collect meaningful user feedback in minutes — contextual, actionable, and easy
to scale.

No-code, fast to build

In-context personalization

Built-in analytics

Safe updates (no risk for the app)

Lower total cost

Cross-team friendly

Your advantages with
told long-form surveys

Told lets teams collect deeper user insights in minutes — engaging, actionable, and easy to scale.

No-code, fast to build

In-context personalization

Built-in analytics

Safe updates (no risk for the app)

Lower total cost

Cross-team friendly

Product tour
In-app survey
Long form survey

Launch product tours in minutes — not after months of enterprise onboarding

Guide users step by step with interactive in-app tours. No engineering required, no dedicated ops team. Just build, publish, and watch adoption grow.

Unlimited surveys — no 250 response cap

Trigger contextual surveys at the right moment, on web and mobile. Unlike Hotjar, no monthly response limits — just actionable insights, instantly.

Beautiful surveys your users actually enjoy answering

Design engaging long-form surveys that feel native to your product. More responses, better insights — without signing a multi-year contract.

Your advantages with
told product tour

Told lets teams create product tours in minutes — no engineering needed, fully measurable and easy to scale.

No-code, fast to build

In-context personalization

Built-in analytics

Safe updates (no risk for the app)

Lower total cost

Cross-team friendly

Your advantages with
with told in-app surveys

Told lets teams collect meaningful user feedback in minutes — contextual, actionable, and easy
to scale.

No-code, fast to build

In-context personalization

Built-in analytics

Safe updates (no risk for the app)

Lower total cost

Cross-team friendly

Your advantages with
told long-form surveys

Told lets teams collect deeper user insights in minutes — engaging, actionable, and easy to scale.

No-code, fast to build

In-context personalization

Built-in analytics

Safe updates (no risk for the app)

Lower total cost

Cross-team friendly

Product tour
Survey
Form

Launch product tours in minutes — not after months of enterprise onboarding

Guide users step by step with interactive in-app tours. No engineering required, no dedicated ops team. Just build, publish, and watch adoption grow.

Your advantages with
told product tour

Told lets teams create product tours in minutes — no engineering needed, fully measurable and easy to scale.

No-code, fast to build

In-context personalization

Built-in analytics

Safe updates (no risk for the app)

Lower total cost

Cross-team friendly

Why fast-moving teams choose told over appcues

Why fast-moving teams choose told over appcues

Get what you actually need — without the contract, the complexity, or the bill.

Get what you actually need — without the contract, the complexity, or the bill.

Appcues

Appcues sounds affordable — until you realize the features you actually need are on the $879/mo plan.

Key features locked behind $879/mo

Checklists capped on lower tiers

No in-app surveys included

Gets expensive as you grow

8–15% price increase on renewal

Requires engineering for complex setups

Told gives you everything you need to guide users and collect feedback — simple, fast, affordable.

Live in minutes, no code

Surveys + product tours in one

Starts at 59€/mo, no surprises

No sales call, sign up and go

Beautiful UI, zero learning curve

Built for product teams like yours

Told vs Appcues: Product Tours and In-App Surveys Compared

Told vs Appcues: Product Tours and In-App Surveys Compared

Appcues is a well-known product adoption platform focused on onboarding flows and product tours. It's more accessible than Pendo, with public pricing starting at $300/mo — but the reality is that most of the features product teams actually need are locked behind the $879/mo Growth plan. Checklists, advanced user segments, and deeper integrations all require the higher tier.

Told takes a different approach. It combines contextual in-app surveys with no-code product tours in a single platform — and all features are available from the entry plan. No artificial feature gates, no surprise upgrades mid-year.

The core difference: Appcues is built around onboarding flows and product tours, but treats surveys as secondary. Told was built from day one to do both equally well — because guiding users and listening to them are two sides of the same coin.

Pricing reflects this too. Told starts at 59€/mo with no feature caps. You sign up, you build, you launch — the same day.

Appcues is a well-known product adoption platform focused on onboarding flows and product tours. It's more accessible than Pendo, with public pricing starting at $300/mo — but the reality is that most of the features product teams actually need are locked behind the $879/mo Growth plan. Checklists, advanced user segments, and deeper integrations all require the higher tier.

Told takes a different approach. It combines contextual in-app surveys with no-code product tours in a single platform — and all features are available from the entry plan. No artificial feature gates, no surprise upgrades mid-year.

The core difference: Appcues is built around onboarding flows and product tours, but treats surveys as secondary. Told was built from day one to do both equally well — because guiding users and listening to them are two sides of the same coin.

Pricing reflects this too. Told starts at 59€/mo with no feature caps. You sign up, you build, you launch — the same day.

Which solution will help you move faster?

Which solution will help you move faster?

Not every team needs a feature-gated $879/mo platform. Many simply need to launch, guide users, and collect feedback — without hitting a paywall every time they need something new.

Not every team needs a feature-gated $879/mo platform. Many simply need to launch, guide users, and collect feedback — without hitting a paywall every time they need something new.

Choose told if...

Choose told if...

Launch in minutes

You want to build and publish product tours and surveys this week — not after a lengthy setup

You want to build and publish product tours and surveys this week — not after a lengthy setup

All features from day one

You don't want to discover that the feature you need costs 3x more than your current plan

You don't want to discover that the feature you need costs 3x more than your current plan

Surveys + product tours in one

You need both without paying for two separate tools or two separate plan tiers

You need both without paying for two separate tools or two separate plan tiers

Predictable pricing

You want transparent pricing that doesn't increase 8–15% every year at renewal

You want transparent pricing that doesn't increase 8–15% every year at renewal

No engineering needed

You want a truly no-code experience — not one that requires dev help for complex setups

You want a truly no-code experience — not one that requires dev help for complex setups

Faster time-to-value

You want to see impact on activation within days, not weeks of configuration

You want to see impact on activation within days, not weeks of configuration

Try it before you sign up

Try it before you sign up

See exactly what your users will experience

— no account needed.

See exactly what your users will experience

— no account needed.

In-app survey

Preview your in-app survey

Try a live survey

Preview of a Told in-app survey displayed on a website with a customer satisfaction feedback widget.

Try a live survey

Product tour

Preview your product-tour

See a live tour

Preview of a Told product tour inside a SaaS dashboard with an interactive onboarding tooltip.

See a live tour

Told vs Appcues: What do G2 reviews reveal?

G2 reviews show that Appcues users frequently cite feature gates, steep pricing for what you get, and engineering dependency as top frustrations. Told users highlight simplicity, all-in-one value, and transparent pricing.

Create and deploy micro-surveys in the blink of an eye. The UI is modern and intuitive, making it easy to target the right moment in the user journey and collect actionable feedback without being intrusive.

Romain L.

Simple integration, maximum efficiency. Integrating Told into our iOS and Android apps was fast and straightforward. Most updates don’t require developer involvement.

Thomas J.

Effortless feedback collection with intuitive reporting.

Reports are clear and automated, making it easy to analyze insights and share results across the organization.

Magali D.

Aesthetic and efficient integration. Told integrates beautifully into our sites with customizable design, while keeping feedback management simple.

Angelo B.

FAQ

What's the difference between Told and Appcues?

Appcues focuses primarily on onboarding flows and product tours, with surveys as a secondary feature. Most advanced features require the $879/mo plan. Told combines in-app surveys and product tours in one tool, with all features available from 59€/mo — no artificial tiers, no surprise upgrades.

Is Told an alternative to Appcues?

Yes. Told is a strong alternative to Appcues for teams that need both in-app surveys and product tours without feature gates or a $879/mo plan to access what they actually need.

Does Told offer product tours like Appcues?

Yes. Product tours are one of Told's core features. You can build and publish no-code product tours in minutes — without engineering support or a premium plan.

Does Told offer in-app surveys like Appcues?

Yes, and unlike Appcues where surveys are a secondary feature, surveys are a core part of Told from day one. Web, mobile, and long-form surveys — all included.

Why is Appcues so expensive for what you get?

Appcues' entry plan at $300/mo is deliberately limited — checklists, advanced segments, and key integrations all require the $879/mo Growth plan. Told includes everything from 59€/mo with no feature caps.

Which platform is better for startups?

Told. All features included from the start, transparent pricing, no annual price hikes, and you can be live today without talking to sales.

Discover how in-app feedback and product tours helps you build better products

Try for free

Discover how in-app feedback and product tours helps you build better products

Try for free

Discover how in-app feedback and product tours helps you build better products

Try for free

Discover how in-app feedback and product tours helps you build better products

Try for free