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Hotjar Ask
Starts at $59/moi,
capped at 250 responses/mo
Versus
Told
Starts at 59€/mo
Surveys + product tours included
The features that matter.
Without the ones that don't.
Told gives you product tours, in-app surveys, and long-form surveys in one simple tool — no enterprise analytics suite, no opaque pricing,
no year-long contract.
Hotjar
Hotjar is great for heatmaps. But if you need in-app surveys and product tours, you'll quickly hit its limits.
Surveys capped at 20 resp/mo on free plan
Only 250 responses/mo on the $59/mo plan
No product tours — not part of the product
Three products to manage and buy
For website analytics, not activation
No in-app guidance or onboarding flows
Told gives you everything you need to guide users and collect feedback — simple, fast, affordable.
Unlimited surveys, no response caps
Product tours included from day one
Web + mobile in-app surveys
Long-form surveys included
Starts at 59€/mo, all in one
Built for product teams
You need product tours
Unlimited survey responses
In-app, not just on-site
One tool, not three
Activation over observation
Built for product teams
In-app survey
Preview your in-app survey
Product tour
Preview your product-tour
Told vs Hotjar: What do G2 reviews reveal?
G2 reviews show that Hotjar users frequently cite response caps, missing product tour features, and the complexity of managing three separate products as top frustrations. Told users highlight simplicity, unlimited responses, and all-in-one value.
Create and deploy micro-surveys in the blink of an eye. The UI is modern and intuitive, making it easy to target the right moment in the user journey and collect actionable feedback without being intrusive.
Romain L.
Simple integration, maximum efficiency. Integrating Told into our iOS and Android apps was fast and straightforward. Most updates don’t require developer involvement.
Thomas J.
Effortless feedback collection with intuitive reporting. Reports are clear and automated, making it easy to analyze insights and share results across the organization.
Magali D.
Aesthetic and efficient integration. Told integrates beautifully into our sites with customizable design, while keeping feedback management simple.
Angelo B.
FAQ
What's the difference between Told and Hotjar?
Hotjar is primarily a website analytics tool — heatmaps, session recordings, and basic surveys. It has no product tour feature and caps survey responses on every plan. Told is built for product teams who want to guide users with product tours and collect in-app feedback — without response caps and starting at 59€/mo.
Is Told an alternative to Hotjar?
Yes, especially if you're looking for in-app surveys and product tours. Hotjar is great for heatmaps and website analytics, but if your goal is product activation and user guidance, Told is the better fit.
Does Told offer surveys like Hotjar?
Yes — and without response caps. Told includes in-app surveys, long-form surveys, and email surveys, all starting at 59€/mo with no monthly limits on responses.
Does Told offer product tours like Hotjar?
Told has full product tour functionality built in. Hotjar has no product tour feature — it's purely an analytics and observation tool.
Can I use Told instead of Hotjar for in-app surveys?
Yes. Told is specifically built for in-app surveys triggered by user behavior inside your product. Hotjar surveys are better suited for website feedback, not in-product activation flows.
Which platform is better for product teams?
Told. It combines in-app surveys and product tours in one tool, with no response caps and transparent pricing. Hotjar is better suited for marketing and UX teams focused on website analytics.