Create in-app product tours that help users understand your product faster

A product tour is typically a guided experience that introduces users to key features through tooltips and highlights. A product walkthrough is more hands-on, requiring users to complete specific actions as they learn. Told supports both approaches — you can create passive tours that users simply read through, or interactive walkthroughs where users must click buttons or fill fields to progress.

No. Told is a completely no-code solution. Our visual editor lets you point-and-click to select elements, add content, and style your tours. You'll need to install a small code snippet once (or use our browser extension), but after that, everything is managed through our dashboard. Most users create their first tour in under 15 minutes.

Told provides built-in analytics for every tour. You can track views, start rates, completion rates, and drop-off points for each step. For deeper analysis, connect Told to your analytics tools (Segment, Mixpanel, Amplitude) to see how tour engagement correlates with activation, retention, and conversion metrics. We recommend setting specific goals — like "user completes first project" — and measuring how tours impact that goal.

Yes. Told's audience segmentation lets you target tours based on user attributes (role, plan type, signup date), behavior (pages visited, actions completed), or custom properties you pass from your product. For example, you can show an "Admin Setup" tour only to users with admin roles, or trigger a "Feature Discovery" tour only for users who haven't used a specific feature yet.

We recommend keeping tours between 3-7 steps for optimal completion rates. Research shows that tours longer than 10 steps see significant drop-off. Focus on the most critical actions that deliver immediate value. You can always create multiple short tours for different features rather than one long comprehensive tour. For onboarding, consider using a checklist that guides users through several mini-tours over time.

Told currently focuses on web applications and responsive web apps. For native iOS and Android apps, check out our Mobile In-App Survey product, which provides similar guidance capabilities for mobile environments. We're actively developing native mobile product tour support — contact us if you'd like early access.

While those tools focus exclusively on product tours and onboarding, Told combines product tours with powerful in-app surveys. This integration lets you guide users AND collect feedback in one platform. Told is also more affordable for growing teams and includes AI-powered content generation that competitors charge extra for. If you need a complete user engagement solution (not just tours), Told offers better value.

Product tours are included in all Told plans. We offer a free tier to get started, and paid plans start at $49/month based on the number of monthly active users. Unlike some competitors, we don't charge per tour or limit the number of tours you can create. See our pricing page for full details and to calculate your cost based on your traffic.